Precision Development: Response to COVID-19

Precision Development (PxD) is a global non-profit organization that harnesses technology, data science, and research to empower people living in poverty and improve their lives.

By providing actionable information to the right people, in the right way and at the right time, we empower poor people living in developing countries to improve their livelihoods, mitigate risks, and advance environmental sustainability. We provide customized and timely information to users via their mobile devices. We work with partners to build, scale, and improve mobile phone-based agricultural extension and other digital development initiatives to increase the productivity and income of extremely poor and vulnerable families around the world.

PxD currently works in nine countries in Africa and Asia, is launching operations in Latin America, and is rapidly expanding as governments and organizations look for innovative ways to utilize new technologies to deliver actionable information to people who need it. As of the end of the first quarter of 2021, PxD was serving 4.13 million farmers through a range of initiatives providing tailored information on crop optimization, pest management, input utilization, and environmental stewardship. PxD also leverages mobile technology to deliver information in sectors beyond agriculture, including a two-way SMS service to facilitate math education in Kenya. 

The latest from the Precision Blog

A New Digital Extension Project in Brazil!
We are humbled and thrilled to have been announced as the …
Kharif in Odisha: A Monsoon of Information
Tarun Pokiya, Lead Agronomist, Prasanna Kumar, Senior Software Engineer, Hannah Timmis, …
Scaling Advisory Services to Nigerian Farmers in Need
Crystal Aghadi, Research Associate, John Babadara, Program Associate, and Godfrey Petgrave, …
X Marks the Spot! Introducing Precision Development
We are excited to present to you our new logo and …
Showcasing Our Collaboration with IFAD
Since August 2020, PAD has collaborated with the International Fund for …
Who’s Talking? Varying Narrator Gender to Enhance User Engagement
Sam Carter, Revati Vaidya, Simon Rubangakene, Georges Poquillon and Habtamu Yesiget recount how we improved our content …
Milking Gender Data for Improved Service Provision in the Kenyan Dairy Sector
Research Associate Sam Strimling argues that one must understand the specific …
Ploughing Back the Evidence to Empower Women Farmers
As we mark International Women’s Day, this posts reflects upon and …
Women, Work, and Women’s Work in International Development
Maya Woser, Senior Research and Operations Associate, Stefania Pozzi, Global Senior …
On-going Distress: COVID-related Financial Difficulties Impact Farmers and Agro-dealers in Rural Kenya
Sam Strimling, a Research Associate on PAD’s Kenya team, reflects on …
Q4.2020 >> Quarterly Report!
Despite a year filled with unprecedented challenges, our teams have been …
Harnessing Digital Extension to Promote Zinc Biofortified Wheat and Improved Nutrition
Hassan Ammar, PAD Project Manager, reports on the implementation of an …
So Many Ideas, So Little Time: Using Adaptive Experiments for Efficient and Iterative Inquiry.
Tomoko Harigaya, Precision Agriculture for Development’s Director of Research, and Grady …
Showcasing our work in India: World Bank Webinar
On 16 December, PAD's CEO, Owen Barder, and India Country Director, …

Where We Work













Smallholders worldwide


PAD’s user reach target


PAD’s current user reach