Sam Carter, Revati Vaidya, Simon Rubangakene, Georges Poquillon and Habtamu Yesiget recount how we improved our content and services by learning about our end-users response to messages recorded with men’s voices and women’s voices. Do farmers act differently when they hear …
Read moreWho’s Talking? Varying Narrator Gender to Enhance User Engagement
Research Associate Sam Strimling argues that one must understand the specific needs of women to inform effective service delivery and presents an upcoming effort to gather these insights prior to launching a PAD advisory service …
Read moreMilking Gender Data for Improved Service Provision in the Kenyan Dairy Sector
Tomoko Harigaya, Precision Agriculture for Development’s Director of Research, and Grady Killeen, a former PAD Research Associate, consider the merits of adaptive experiments. How does one create space to take stock of what we are …