Our approach is one of discovery, aiming to drive effective behavior change through repeated testing and model optimization using cutting-edge research techniques. We rely on A/B testing and extensive piloting to upgrade content continuously and to improve the farmer user experience.
Our research efforts also include scoping studies and analysis of third-party data. We present some of our most recent evidence from the field below.
Using phones to complement soil health card distribution
Research shows that the reach of traditional in-person agricultural extension services in India is far from universal. We also find that the distribution of physical "soil health cards," a priority of several governments in the region, could be made more effective by complementing with ICT approaches, including audio and video messages that explain the contents and recommendations to farmers.
Learn more about what farmers and others are saying about our work.