Other Evidence from the Field

Our approach is one of discovery, aiming to drive effective behavior change through repeated testing and model optimization using cutting-edge research techniques. We rely on A/B testing and extensive piloting to upgrade content continuously and to improve the farmer user experience. 

Our research efforts also include scoping studies and analysis of third-party data. We present some of our most recent evidence from the field below. 

Using phones to complement soil health card distribution

Research shows that the reach of traditional in-person agricultural extension services in India is far from universal. We also find that the distribution of physical "soil health cards," a priority of several governments in the region, could be made more effective by complementing with ICT approaches, including audio and video messages that explain the contents and recommendations to farmers. 

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Learn more about what farmers and others are saying about our work.